Mind the Gap: Brand Dissonance

One of the biggest challenges we have in marketing is the potential to promise more than we can deliver.  Our product is the best, we’re the fastest, etc. Often this pie-in-the-sky perspective comes from someone who helped develop the product—someone so enamored that reality has long slipped away. Our job as marketing experts is to…

Millennials Workers: Just Like the Rest of Us

Is it just me, or is there a glut of business article detailing how to work with or manage Millennials? How should you treat them differently? What are their unique needs? Why do we need special articles about how to treat our employees? Each employee is unique—one may like structure, another may prefer flex hours….

Self Awareness: Leadership’s Missing Link

As one digs deeper into the world of Organizational Development (OD), you gain insight into leadership, team development, and potential interventions for systemic cultural change. In doctoral literature, a theme of self awareness (or personal mastery) continues to emerge. Below is an edited excerpt from one of my papers about the subject. I hope you find it interesting……